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A reimagined interface to enable a premium brand to better attract potential guests.


Keystone Resort

“To put it simply, Keystone is a massively under-rated ski resort. Keystone Resort is celebrated for its family friendly culture, the ski terrain has a distinctly dark side that is very appealing to the powderhound. Keystone has a huge ski area with modern lifts, a vibrant village, plenty of activities, outdoor concerts and the famous night skiing. As their motto states – "It’s all here."

- Powder Hounds Resort Reviews
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The objective for this assignment was to select a content driven website and reevaluate it's interface strategy and structure to deliver a better user experience on Desktop. As a skier myself, I decided to reevaluate Keystone Resort's web interface because I want to deliver the same trust and presence that Keystone has in person, online. In addition, I wanted to eliminate the complications of simply booking a trip.


West Coast Skier, Tracy (age 52) was my designated user tester for my Keystone Resort Website Redesign. According to my quantitive analysis, “Get to Keystone by Car” can be found 78% faster than when maneuvering the current website.