Objective: Design a new way to package and market tea.
I wanted to create a package for my tea that was aesthetic and also functional. In the process of developing my concept I identified several tea drinker problems that could be solved with the packaging. The first was knowing when one is running out of tea — the package provides visual feedback that it is time to buy more tea. The second problem was dispensing the tea bag, so the packaging provides a tab to easily “pull” each bag out of the package. The third problem is making sure the tea bag does not fall into the cup of hot water — in this design the individual tea packaging expands to a “T” shape which serves to keep the bag anchored on the top of the cup. This was a RISD Pre-college summer project.
Package Design - Tea (1 of 4)
RISD Pre-College Industrial Design Project: design a way to package and sell a tea product. Individual tea bags are packaged in green matchbox sized boxes that convert into tea bag holders.
Package Design - Tea (2 of 4)
RISD Pre-College Industrial Design Project: design a way to package and sell a tea product. Tea bags are removed via a side tray (right) sealed by velcro. There is a pull tab to make removal of the tea bag quick and easy. Tea packaging (right) functions as cup holder, unfolding to fit a normal size tea cup to ensure that the steeping tea bag does not fall into the cup. "Out" printed on the inside of the packaging provides a visual cue to the consumer that it is time to purchase more tea.